Piaget is pleased to announce its recent collaboration with the Brussels-based painter Benjamin Spark, a pioneer of Street pop, an artistic trend at the crossroads between American Pop art and European Street art. Benjamin Spark has thus become a « friend of Piaget », like Andy Warhol and Salvador Dalí before him.
Piaget began to nurture a close bond with the art world in the 1960s, finding it to be an inexhaustible source of audacity and freedom at the service of creation. Verging on sublime, artistic curiosity perfectly matched the open spirit of the great watchmaking brand, whose prestige was already recognised across countries.
The Maison has since never ceased to illustrate its pioneering desire to highlight the inherent and refined relationship between luxury and art through its many collaborations with talented artists.
More than a trend, this tradition speaks of the cosmopolitan watchmaking brand’s vocation to foster discovery and curiosity – two values defended by its founder, who was able throughout decades of memorable human encounters to share his passion and hedonist spirit with the great family of his collections’ lovers… Welcome to the Piaget Society!